Social Media Content

Social Media & Content Creation: The Future of Your Company

As shocking as it may seem, advertising on social media is not a relatively new idea. Since the early 2000’s, advertisers have used Facebook, LinkedIn and other websites to expose their clients to a bigger audience with simple banner ads. In recent years, there has been an explosion of social media platforms, dedicated to content creation. These platforms have only increased the audience reach and creativity levels put into advertisements. This includes Instagram, TikTok, Snapchat, Pinterest, and more.

Digital Designers and Creative Directors can get their audience involved in their ads in ways that they couldn’t before. Lately, a campaign’s success is practically based on audience engagement. But what’s the difference between the Facebook ads we paid for back then, and the Instagram Reels we’re creating now?

Paid Media: When it comes to content creation platforms, paid media are the advertisements that we pay to place in front of our audience. These are Facebook and Instagram Ads, TikTok Ads, Google Ads, banners, Sponsorships, etc.
Owned Media: On social media websites, owned media is the advertisements that we put on the Internet with our content we’ve originally made. The Instagram Reels, Snapchat Stories and Facebook posts that we publish on those sites are completely free to use and owned by the business.
Earned Media: Earned media is the completely organic and free social media engagement from the audience. It is their word of mouth, likes, comments, shares and hashtags associated with the product or service. Earned media cannot be controlled as it is mostly in the hands of the audience, but it can also be our most valuable tool in campaigns. If the audience is not talking about it, then who is?

These types of media are not mutually exclusive from each other. An Influencer getting paid to talk about our product can be owned, paid and earned media. Our audience posting pictures of our ads they see can be owned and earned.

Our Social Media Agency Services

Sponsored Advertisements
Influencer Engagement
Account Management
Scheduling Content
Content Creation
Reports
Keyword Optimization

Lead Gen’s Content Creation Agency

Here at LeadGen, we take all of that into account to ensure the greatest success on your platforms. Your business goals are translated into creative content that will build your audience and personalize your relationship with them on social media.

Choose Wisely

The Benefits of a Paid Social Media Agency

Customers spend 40% more on that brand’s products and services when they engage with a business on social media.
90% of marketers say business traffic has increased since starting their social media marketing efforts.
96% of marketers say that business exposure has increased with their social media efforts.
User-generated content receives 4x more click-through rates than traditional ads, making it a lucrative option for brands hoping to increase engagement and visibility.
Brands can increase their reach 3.5x by maintaining a social media presence across social channels.

Boost Audience Engagement With Our Social Media Advertising Agency

Hire our expertise content creation services to get your social media exposed to more clientele!

Social Media Content