Discover the perfect strategy mix to generate better audience retainment and brand engagement.
As digital marketing becomes more prevalent in the advertising industry, there has been an uprising in strategies used to get audiences engaged and increase exposure. We’ve found the top seven strategies used with digital marketing services today so you can optimize top of mind, brand association and generate real leads to measure your audience with.
What is Digital Marketing?
Digital marketing is an umbrella term for all advertising techniques used on the Internet. It is any campaign that can be seen using a phone, computer, tablet or any other digital screen. Digital marketing focuses solely on converting potential audiences to clients, most commonly done using multiple different strategies to engage and reach as much as it can.
7 Common Strategies
Although these can be grouped, defined and added to based on what your business desires are, these are the most common marketing strategies the digital world has incorporated into their campaigns. Some mediums fall under multiple categories for each strategy, so keep in mind which are most relevant to your business goals.
1. Content marketing
Content marketing is an umbrella term underneath Digital Marketing to define creating and distributing content across the Internet towards different audiences. Remember that Digital Marketing is also an umbrella term, but defined as the act of marketing across the Internet. Content Marketing is specifically meant for the content creation part of advertising and how it is distributed online. Content marketing consists of more informative and detailed messages, meant to spread knowledge and awareness about a product or service. This marketing type is more strategic as it is geared towards audiences specifically looking for information, versus general awareness content. A couple examples include emails, blogs, articles, and picturing and video sharing.
Like most Digital Marketing services, content marketing is a relatively low-cost form of advertising. This saves the business money while further increasing their sales with the posted content.Creating engaging content also increases customer loyalty and keeps your business on their mind with applicable information provided with your marketing.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is when business’ use keywords, website content and updates to get to the top of the search results. Using keywords that your audience is searching and putting them in website headings, content, and blogs increase the chances of your business being chosen and recognized.
This form of Digital Marketing is less expensive over time since keeping updated with the websites costs less than paying every time someone clicks on the website. Rather than paying for your website to be placed at the top, a high website page with no sponsorships attached brings a sense of credibility to your business since you didn’t pay to get there.
3. Email marketing
Email marking is a very versatile and significant form of Digital Advertising. Email marketing is when a business sends someone in their target audience an email in hopes of increasing its audience. These can be a vast range of newsletters, blogs, coupons and sales, important company announcements, and more. Email marketing is an easy way to gain traffic towards outside links and keep people interested. It is a great way to personalize interactions with customers, sending emails based on what they want to hear or on their activity with the business.
Email marketing is a proven cost effective way for businesses to increase audiences, as its cost-per-email outweighs the dollar amount tremendously. It is an easy way to expose a new audience to your business.
4. Social Media Marketing
Marketing on Social Media consists of many different forms. This is the marketing that comes from online business profiles, sponsored ads, paid influencers or word of mouth. Social Media gives your business the opportunity to talk directly with your audience and find them easier with location tags, hashtags and influencers who support the same ideas as your product or service.
Social Media marketing is great to drive website traffic, sales and audience engagement with the business. With access to your audience at all times, it is important to stay engaged with comments, questions and concerns to keep your business as personable as possible.
5. Mobile Marketing
Mobile Marketing is the last umbrella term learned for Digital Advertising. Mobile Marketing is using the mobile technologies in modern society to advertise towards your audience. This includes our mobile phones, laptops, tablets and others to generate content closer to your audience. Generally, this consists of ads on social media, websites, SEO marketing and email marketing. Mobile Marketing also incorporates QR Codes, Push notifications from apps, and location based advertising. Allowing business apps, social media apps and websites such as Google Maps with your location or tracking services gives advertisers the opportunity to mention products or services that aligns with your activity.
6. Pay-per-click
Unlike SEO, Pay-Per-Click (PPC) is when a business pays for their website to be at the top of search engines with certain keywords. These companies enter in bids and whoever pays the most for the top spot is rewarded with it. Afterwards, the business pays every time someone clicks on the landing page. PPC can also be used in social media with paid ads, but used way less as social media comes with a lot of free, organic advertising.
PPC is useful in instances where there are a lot of competitors with keywords, and the business can afford the top spot. As you bid on the keywords most important for your business, it drives your audience straight to you rather than waiting for results after building your website around the keywords. It also generates quick results since most people do not scroll farther than the first search page.
7. Affiliate Marketing
Affiliate marketing is a different form of Digital Marketing that we’ve seen so far. Another form of paid media, affiliate marketing is when the business gives third-parties such as stores or Social Media influencers direct referral links for their audiences to use when buying the business’s product. The person then gets paid depending on how many customers use their links or codes at checkout.
This is a creative way to expand your audience and get in contact with them rather than in the traditional advertising ways. The use of third-party advocates also increases trust and credibility within the business knowing that they have reached out to others to represent their company and get rewarded for it.
Conclusion
After learning the different strategies and techniques your business can use on the Internet, it can seem overwhelming figuring out where to start. Choosing the right services for your business is an important decision, and one that should be made with strategic marketing experts. Using a Digital Marketing Service like ours at Lead Gen Force can alleviate the complications of designing, posting and organizing your content.
Leave the strategy to us and watch your business grow!